With access to standard pre-roll, interactive pre-roll, mobile/tablet video, social, native and connected TV, TubeMogul’s digital advertising platform offers a solution for brands to choose multiple formats, from a single platform, to maximize reach, optimize performance or effectively target different audiences with different ads.
Because each format has its own strengths, marketers can easily plan across inventory types and devices while optimizing for the best performing units based on key brand drivers like awareness, message recall and purchase intent.
Because each format has its own strengths, marketers can easily plan across inventory types and devices while optimizing for the best performing units based on key brand drivers like awareness, message recall and purchase intent.
Desktop Video Advertising
With in-stream and in-banner inventory, standard and interactive pre-roll formats are the most common for digital video advertising. In-stream offers a premium branding experience with the video playing before, during or after content while in-banner is a user-initiated experience within standard web ad units, offering massive scale for online video advertising.
Mobile Video Advertising
It’s no secret that mobile is the fastest growing digital ad format of all time. The combination of interactive ad executions, pocket-sized screens and engaged audiences has provided more than enough evidence to advertisers that mobile advertising should no longer be perceived as additive, but as a key component of any overarching brand strategy.
Connected TV Advertising
Connected TV advertising gives viewers a lean-back branding experience while consuming digital video content on their television sets. These video ads play at full resolution on app load across smart TVs, gaming consoles equipped with internet-streaming capabilities and standalone devices such as Roku and Apple TV.
Display Advertising
Display advertising is an important component of brand advertising. Enhance branding efforts by using standard display ads to reinforce messaging, or share your brand story through banner video ads. Pairing display advertising with video advertising can also markedly boost brand awareness and association.
Native Advertising
Native advertising is a hybrid ad format often considered to be the next generation of standard display. This format drives high engagement, as the ad blends in with the content audiences are viewing to offer a less intrusive experience. Native advertising meets the growing demand for a better advertising universe for both you as an advertiser and your audience.
Digital Out-Of-Home Advertising
Successful brand campaigns are planned with a media mix designed to best reach your customers, which often means managing multiple platforms in order to solve for the increasing fragmentation of screens, devices and viewing habits. Expand your branding footprint by folding digital out of home advertising (DOOH) into your media mix.
Brand Surveys
Brand lift can be difficult to measure, but our integrated survey module – served within any of our digital video advertising formats – can help advertisers understand whether their TV, mobile video or display ads are making a lasting impact with their audiences. Work with TubeMogul’s in-house Creative Team to build surveys featuring video or display creative to more accurately measure recall and sentiment driven by non-desktop channels.
Want to learn more about digital video advertising formats? Grab the guidebook!
This guidebook offers a comprehensive look at our digital video ad formats across devices and channels. Within each section, we detail core benefits, user behaviors, performance insights and technical specs for each format.
Social Media Advertising