Desktop video advertising is a critical component of a brand advertiser’s overall digital media strategy. As audiences continue to shift viewership from TV to digital, video ads remain an important medium for advertisers in reaching cord-cutters and TV-light audiences at scale and with more precise targeting. Advertising on desktop also means that ads are being delivered on larger screens, where innovative executions help drive audiences to take specific actions (e.g. sign up, purchase, etc.)
Benefits of Desktop Video Advertising
- Deliver ads before compelling video content and mimic behavior of TV ad spots
- Immersive, engaging viewer experience with customizable interactive and rich media features
- High impact vehicle for branding purposes
Formats & Executions
Standard Pre-roll
Interactive Pre-roll
Skippable Pre-roll
