With the proliferation of smartphones and tablets, advances in broadband coverage and screen size expansion, consumers are rapidly switching media consumption to mobile devices – and brand advertisers have taken notice. In 2014, time spent with digital media on mobile devices surpassed desktop for the first time while mobile-only internet users, comprised primarily of millennials, are on the rise. Learn more about how our programmatic advertising platform enables you to incorporate mobile video advertising into your campaigns.
Benefits of Mobile Video Advertising
- Reach highly engaged content viewers
- Expand reach by complementing desktop video advertising campaigns with mobile
- Command 100% of screen real estate on a vast majority of mobile web and in-app inventory
- Drive up to a 3x lift in viewer engagement than other ad formats
- Deliver highly viewable mobile video ads with full screen executions
Mobile Video Ad Execution Examples
These examples of Mobile App Interactive Pre-Roll ads were generated for clients by our Creative Team. Mobile App Interactive Pre-Roll plays in-stream before video content in apps or as interstitials. :15 and :30 second formats can be customized with interactive elements, such as multi-touch games, video galleries and microsites, for an engaging branding experience.
Click on the images to check out these interactive ads!
Multi Touch Game + Video
Tap icons on screen to learn about the difference between FiOS vs. Cable
Ad Gallery & Social Sharing
Video ad gallery and social sharing buttons encourage the viewers to learn more within the ad
Ad Extender
Video content extends up to three minutes in the same slate
Want to learn more about mobile video advertising?
This Mobile Video Advertising Guidebook provides a quick snapshot of key things every brand marketer should consider as they explore mobile video advertising opportunities.
Our Mobile Video Advertising White Paper is a guide for all marketers exploring and expanding into the programmatic mobile advertising space.