Social media advertising has been proven to be one of the most effective channels for reaching an engaged audience. It also enables you to engage with the most relevant on-target audiences based on their interests, background and social circles.
Just how important is video to social media users? According to Facebook’s Q4 2015 earnings call, over 500 million people view over 100 million hours of video on Facebook daily. Instagram has over 400 million monthly users that share over 80 million photos daily. Meanwhile, Snapchatters are taking in over 10+ billion videos on a daily basis.
Just how important is video to social media users? According to Facebook’s Q4 2015 earnings call, over 500 million people view over 100 million hours of video on Facebook daily. Instagram has over 400 million monthly users that share over 80 million photos daily. Meanwhile, Snapchatters are taking in over 10+ billion videos on a daily basis.
Buy Video Advertising on Facebook and Instagram
TubeMogul is one of the first video platforms to be awarded the Facebook Marketing Partner badge as well as the Instagram Partner Badge. Through the Facebook API integration, you can employ the same granular audience targeting capabilities currently available through Facebook’s native interfaces and quickly evaluate your success with unified reporting across multiple media platforms.
Through this integration, you can consolidate your entire brand advertising budget using TubeMogul’s self-serve platform and holistically plan, buy and measure video advertising on Facebook and Instagram alongside existing linear TV, digital video and display advertising initiatives.
Through this integration, you can consolidate your entire brand advertising budget using TubeMogul’s self-serve platform and holistically plan, buy and measure video advertising on Facebook and Instagram alongside existing linear TV, digital video and display advertising initiatives.
Benefits of Using TubeMogul for Facebook and Instagram Video Advertising
- Audience Verification: Verify whether your ads are reaching your target audience group using integrated 3rd party measurement tools.
- Deduplicated Cross-Channel Reporting: Understand how many unique viewers your ad receives across all channels.
- Cross-Channel Retargeting: Target Instagram and Facebook ads to people who saw your ad elsewhere.
- Advanced Targeting: Use our native integration with Facebook’s unique people-based data to execute highly targeted campaigns.
Available Reporting Metrics Include:
- Likes
- Comments
- Shares
- Impressions
- Video completion rates
- Purchase intent
- Brand sentiment
Formats and Executions Include:
Facebook News Feed Desktop Video
Facebook News Feed Mobile Video
Facebook Right Rail Video
Instagram Video
Facebook Games
Facebook CPE
Facebook Display
Instagram Display
Facebook Audience Network
Buy Snapchat Advertising as Part of Your Cross-Channel Campaigns
TubeMogul is excited to be an official Snapchat Partner! Snapchat’s Snap Ads — which are up to 10-second full-screen video ads with a choice to view, listen and engage — offer marketers a way to scale reach, particularly with younger audiences. Over 60% of U.S. smartphone users between the ages of 13 and 34 use Snapchat, contributing to over 10 billion daily video views.
TubeMogul clients will later this year be able to holistically plan, buy and optimize Snap Ads alongside linear TV, digital video — including on Facebook, Instagram and Twitter — digital out-of-home and display advertising.
TubeMogul clients will later this year be able to holistically plan, buy and optimize Snap Ads alongside linear TV, digital video — including on Facebook, Instagram and Twitter — digital out-of-home and display advertising.
Why Use TubeMogul for Snapchat Advertising?
- 10+ billion daily video views
- 100+ million daily active Snapchatters, half outside the US
- 60% of US 13-34 year old smartphone users are Snapchatters
- Over two-thirds of people who use Snapchat daily create content every day
Tap into Twitter Advertising with TubeMogul
TubeMogul is one of the first video advertising platforms to join Twitter’s pre-roll ads program, which gives you the opportunity to purchase real-time ads that will run before in-Tweet video content posted by premium publishers.
Twitter’s pre-roll video ad program allows marketers to easily place pre-roll ads ahead of professionally produced video content. This partnership enables TubeMogul clients to access that premium inventory through TubeMogul’s software platform, either via TubeMogul-served ads or via third-party VAST tags – a functionality unique to TubeMogul.
Twitter’s pre-roll video ad program allows marketers to easily place pre-roll ads ahead of professionally produced video content. This partnership enables TubeMogul clients to access that premium inventory through TubeMogul’s software platform, either via TubeMogul-served ads or via third-party VAST tags – a functionality unique to TubeMogul.
How TubeMogul + Twitter Benefits You
- Advertise in front of premium video content, especially on mobile devices
- Get access to over 200 premium publishers
- Target self-declared fans that have explicitly expressed interest in specific content
- Target using demographics, zip-code-level geographics, specific devices, and over 26 IAB content categories.
Need a Quick Primer on Social Video Advertising?
“Five Things to Know about Branding with Social Video” provides some best practices on how you can seamlessly integrate Facebook Newsfeed and Instagram Video ads into your cross-channel advertising campaigns.