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Technology
TubeMogul Software
Cross-Channel Advertising
·
Digital Advertising Formats
·
Programmatic TV
Ad Swap
Solutions
Benefits
Creative Advertising Services
Education
Premium Ad Inventory
Resources
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Glossary
Brand Lift
What is Brand Lift?
Brand Lift is the increase in effectiveness measurements (e.g.,
message recall
) between respondents who did not view the ad and those who did.