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Technology
TubeMogul Software
Cross-Channel Advertising
·
Digital Advertising Formats
·
Programmatic TV
Ad Swap
Solutions
Benefits
Creative Advertising Services
Education
Premium Ad Inventory
Resources
Ad Glossary
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About
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Glossary
eCPM
What is eCPM?
eCPM stands for Effective Cost per Thousand (impressions). eCPM is a metric for measuring advertising revenue generated across various marketing channels, calculated by dividing total earnings by the total number of impressions in thousands.