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Technology
TubeMogul Software
Cross-Channel Advertising
·
Digital Advertising Formats
·
Programmatic TV
Ad Swap
Solutions
Benefits
Creative Advertising Services
Education
Premium Ad Inventory
Resources
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Glossary
Geotargeting
What is Geo-targeting?
Geotargeting or Geo-targeting, in an advertising context, involves showing ads to people based on their mobile device’s location, ZIP code information they submit when registering a site/service, or GPS coordinates collected by a site/service.