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TubeMogul Software
Cross-Channel Advertising
·
Digital Advertising Formats
·
Programmatic TV
Ad Swap
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Creative Advertising Services
Education
Premium Ad Inventory
Resources
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Glossary
GRP
What is a GRP?
Gross Rating Point; the standard currency that broadcast TV has used to plan, purchase and measure advertising campaigns since the 1950s. Defined as [reach x frequency] for a target demographic (i.e. males age 18-34).