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Technology
TubeMogul Software
Cross-Channel Advertising
·
Digital Advertising Formats
·
Programmatic TV
Ad Swap
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Creative Advertising Services
Education
Premium Ad Inventory
Resources
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Glossary
Viewable Impression
What is a Viewable Impression?
As defined by the
Media Ratings Council
(MRC), a viewable video impression is one where 50% of a video player’s
pixels
are in view in an active browser tab for any two consecutive seconds.