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Technology
TubeMogul Software
Cross-Channel Advertising
·
Digital Advertising Formats
·
Programmatic TV
Ad Swap
Solutions
Benefits
Creative Advertising Services
Education
Premium Ad Inventory
Resources
Ad Glossary
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About
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Events
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Contact Us
Glossary
VTR
What is VTR?
View-Through Rate; measurement of how many people saw an ad and eventually visited the advertiser’s site.